Lincoln Electric is on a mission to share the value of learning a trade and the impact it can have on your life. 

They partnered with Josh Temple and Boys Town to introduce a new welding program to the school for at-risk teens. Trade Life is a program that offers students a path to work ready skills, plus mentorship and further guidance to support graduates.

We collaborated with Lincoln to create a powerful film that shares the stories of the inaugural class and how welding has become a critical life skill that is helping these teens turn their lives around.

The content was used to create multiple video assets that supported Lincoln Electric’s publication, Arc Magazine.

Learning a trade to create a better future.

The students at Boys Town invited us into their homes, opened up about their struggles, and became friends we’ll never forget. They inspired us to keep pushing through any challenges life may throw our way.