“It’s about us empowering every kid and everybody to understand that we are all athletes,” – LeBron James.

Nike Basketball’s  enlisted the help of Purple Films to capture the latest product launch of a new shoe for Cleveland Cavaliers LeBron James. LeBron invited children from Cleveland Clinic Children’s Hospital Center for Rehabilitation  to the Cleveland Cavaliers practice court to debut the Nike LeBron Soldier 10 FlyEase. The FlyEase is special because it allows athletes of all abilities to be able to easily enter the shoe and perform.

The post Nike | LeBron Soldier 10 FlyEase product release video appeared first on Purple Films | Video Production Company.

“I knew what I wanted, I knew what I wanted to do, So I went for it” – Malieke Graham

Malieke Graham is a Sophomore that has a real passion for Basketball. He earned his spot on Varsity by proving to them that despite how he looks and acts that he has the passion to continue working everyday to be the very best he can be. Malieke has overcome many obstacles that many of us take for granted everyday. With his passion nothing can stand in his way of accomplishing his goals.

FOR THE FULL STORY VISIT:
http://www.wkyc.com/entertainment/television/programs/rising/rising-teen-with-cerebral-palsy-takes-a-shot-to-live-his-dream/386726152

SEE MORE EPISODES OF RISING:
http://www.purple-films.com/rising/

The post WKYC Rising | Malieke Graham appeared first on Purple Films | Video Production Company.

“You make your choice. Either you do the things you didn’t necessarily want to do and achieve greatness you never thought you could achieve or you don’t do it at all.” – Kyrie Irving

Kyrie Irving talks about the release of his 3rd shoe the Kyrie 3. The love of the game is a strong motivator and its that enjoyment that keeps so many playing the game and Kyrie is no exception. “It’s a beautiful thing to see what hard work can get you” says Kyrie and we couldn’t agree more!  Remaining true to who you are is essential to becoming who you can become and reaching your higher purpose.

Check out the full release:

http://news.nike.com/news/kyrie-3

The post Nike | Kyrie III release video appeared first on Purple Films | Video Production Company.