“It’s about us empowering every kid and everybody to understand that we are all athletes,” – LeBron James.

Nike Basketball’s  enlisted the help of Purple Films to capture the latest product launch of a new shoe for Cleveland Cavaliers LeBron James. LeBron invited children from Cleveland Clinic Children’s Hospital Center for Rehabilitation  to the Cleveland Cavaliers practice court to debut the Nike LeBron Soldier 10 FlyEase. The FlyEase is special because it allows athletes of all abilities to be able to easily enter the shoe and perform.

The post Nike | LeBron Soldier 10 FlyEase product release video appeared first on Purple Films | Video Production Company.