Tag: lebron 13

Nike “THE AKRONITE” LEBRON JAMES VIDEO

2015/10/08

There’s a beautiful symbiosis to LeBron James’s relationship with his hometown, Akron, Ohio. His strong work ethic is drawn from the city’s industrious origins; James’s success has inspired his community.

https://www.youtube.com/watch?v=dl2Pv44kJJ0

On September 27, 2015, James officially launched his new shoe, the LEBRON 13, before 2,000-plus Akron locals. It was a special moment for James, as he also celebrated his pledge to support the future leaders of the city and the message that all within it are “built for greatness.”

Acclaimed playwright and poet Lemon Andersen delivered a special poem to James and Akron during the event. A timely sequel to his 2013 “Rubber City Soul” poem, Andersen’s new composition, “The Akronite,” illuminates the special relationship between James and Akron.

See official story on news.nike.com
Nike “THE AKRONITE” LEBRON JAMES VIDEO

LEBRON 13 LAUNCH EXPERIENCE | Nike Basketball

2015/09/28

https://www.youtube.com/watch?v=t44UiTh57xA
LEBRON 13: BUILT FOR EXPLOSIVENESS

LeBron James proudly unveils the LEBRON 13 in his hometown Akron, Ohio, with the community he holds so close.
The fluid mix of LeBron James’s power and speed inform the key performance features of his thirteenth signature shoe.

Check out Nike’s full story here:
http://news.nike.com/news/lebron-13

Media Coverage:
http://www.cleveland.com/nike_lebron_13
http://www.slamonline.com/nike-lebron-13